But when we sat down to translate the concept into a solid, kick ass marketing activities, everything is grinding to a halt. Brilliant strategy can not be converted into marketing materials. It's like trying to play the music works, writing tool not exist. Coyle hard skills and soft skills skills. Most of the skills to combine the two. . For example, the violinist needs precise finger position to play the notes (hard skills), but also need to explain the emotion of a (soft skills). A quarterback, "provide accurate spiral" (hard skills), but also read the other team's defense (soft skills). How will these tips for your business Hard and soft skills Most important thing is, who knows when you copy (or marketing copywriter), you will get a realistic strategy. You do not put the creation of musical works, or create the position of a game can not be executed, because it is impossible. Of course, my favorite trick is "a lot to take a nap," I can not wait until the afternoon to practice. The copywriter can practice, you can improve your skills. You will eventually develop what I said "the copywriting mentality," So you create a solid foundation for * all * your marketing. I just got an ARC (advance reading copy) a delightful book: the little book of talent, by Daniel Coyle. I translated his "hotbed" in the development of practical skills skilled personnel, even if you do not intend to sing at the Metropolitan, won a sports trophy. In my own case, I was lucky enough to fall into the copywriting star players, her training courses. Otherwise, I might not have realized that paperwork as hard skills of the marketing strategy, but more like a soft skills. Coyle believes that we should first learn the hard skills, because they are the most help in the long run, excellent. Top performers, he said, continue to work hard, hard skills in each practice. This is why it is important to realize that copywriter mentality. You will soon become frustrated and have been taught about the brand and create an online presence of. "Everyone knows what many of the ideas will lead to a brilliant idea, and will soon be turned into a bust. I can get quite excited (or passion, if you like), because coaches, consultants and other business owners often give me a call *, they chose a strategy. Sometimes, they have invested a lot of time and money, they are also very willing to get started. When you study the copywriting and copywriting mentality of, your marketing strategy will be more effective. The strategy you the other way around, it is too easy to get, is beyond your ability to perform.